I’m Tieka, living my best life in Marquette, Michigan, where I work remote as a full-time graphic designer for Williams Group. With a BFA in digital media from Kendall College of Art & Design, I spend my days designing and my nights and weekends adventuring, exploring Michigan lighthouses, and running my blog, Selective Potential, which I started in 2009 to discover my style.
I’m a sweet wine + coffee drinker who could forever live in autumn. I’m passionate about cooking at home, capturing golden hour, running along the lakeshore trail, organizing everything, and my friends. I love seasonal traditions, themes, road trips, and exploring unique spots across Michigan. Welcome to my little corner, where I share my travels, style, and everyday life. Thanks for reading! xo
PRESS/FEATURED IN
Leelanau Wine Cellars, ambassador
Money Magazine, interviewed in print/online
ModCloth Blogger of the Moment
Lucky Magazine, spotted in print, January 2011
Lucky Magazine, featured in print, August 2011
Traverse City Tourism Blog, guest post
Revue Magazine, blogger feature
Francesca's Collections, model/photoshoot
Momentum Magazine, article
Glamour, article
The GRCC Collegiate, article
Chictopia Style Icon
Who What Wear, Style Stalker, November 2009
Who What Wear, Style Stalker, March 2010
Rapid Growth's "Local Social Media You Should Be Following"
Teen Vogue Fashion Click Blogger
Blog Better Boston Summit, speaker
Texas Style Council Conference, speaker
Hanes Hosiery, NYFW ambassador
Adobe Photoshop Elements, ambassador
Little Cabin Films "At The Drive In" and "Super Sundae", video/model
Jess LC Jewelry, SS2010 lookbook model (video)
FREQUENTLY ASKED QUESTIONS
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It’s spelled Tieka, but it’s pronounced tee-kuh.
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I started blogging in September 2009... Labor Day weekend, to be exact! I started my blog because I had just lost a significant amount of weight and was so excited by the many new ways I could dress my body. I googled personal style and came across an article on fashion bloggers. I've been in love with blogging ever since.
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I wanted something that I could grow with, whether my blog was about my personal style, traveling, or my daily life. I like the word potential because everyone has it and is able to live up to it.
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I currently use a Canon 6D Mark II. For years, I used a Canon Rebel T2i. I'm a firm believer in... the camera doesn't make the photographer, so don't worry about spending too much on a fancy camera. For lenses, I use a 35mm and 50mm. (Mostly 35mm these days.) For editing, I use Lightroom and Photoshop. I use presets from Tribe Archipelago. For iPhone photos, I use Lightroom Mobile and Tezza App.
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I'm 5'3 (and a half).
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I’m currently working remote as a full-time graphic designer at a strategic communications company called Williams Group. I feel so blessed to do something everyday that I love and puts my passion for graphic design and digital media to good use! Plus, I love my Wg family so very much... it's truly a place I call home. I’ve worked there for over 13 years.